carton of activated charcoal toothpaste with mint and coconut oil, 82 ml.
A black tube of hello epic whitening fluoride free charcoal toothpaste is centered, surrounded by pieces of coconut, black charcoal chunks, and fresh mint leaves. The background is light grey. Text above the product reads "awesome activated charcoal." To the left, it says "with fresh mint," and to the right, "with coconut oil."
A close-up of a toothbrush with black bristles holding a swirl of black toothpaste, set against a light grey background. Above the toothbrush, text reads: "black paste works brilliantly – whitens naturally*, removes plaque**, freshens breath, tastes awesome." Fine print at the bottom provides additional information about whitening and plaque removal.
A tube of hello epic whitening charcoal fluoride free toothpaste stands upright against a light gray background. To the left of the tube, text lists: "no fluoride, peroxide, artificial sweeteners, artificial flavours, dyes, SLS, titanium dioxide" in English and the same in French below.
A row of five hello brand toothpaste tubes in different colors and varieties, standing upright on a turquoise surface with a turquoise background. The text above the tubes reads "find your everyday yay" in English and French. The hello logo appears in the top left corner.

hello® epic whitening fluoride free charcoal toothpaste, mint

buy now

say hello to a friendly teeth whitening toothpaste with hello epic whitening activated charcoal toothpaste. this fluoride free toothpaste is thoughtfully formulated with quality ingredients like fresh mint, coconut oil, and activated charcoal that is safe for enamel and freshens your breath like nobody’s business. made with activated charcoal, this black toothpaste might look weird but it works brilliantly and tastes awesome.

Not tested on animals

not tested on animals

Whitens teeths

Whitens teeths

Vegan

vegan

SLS free

sls free

Vegan

no dyes

benefits

take a brush on the wild side

this minty charcoal whitening toothpaste whitens naturally* by polishing and cleaning surface stains on your teeth to help with a whiter smile and fresher breath. 

*with natural whitening ingredients to remove surface stains

Benefits
Ingredients

ingredients

no-brainer

formulated with fresh mint, coconut oil, and activated charcoal that is safe on enamel. this hello toothpaste is fluoride free, peroxide free, sls free and has no artificial sweeteners or flavours, no dyes and no parabens.

ingredients: glycerin, aqua, hydrated silica, sorbitol, erythritol, xylitol, aroma, carbon, xanthan gum, sodium bicarbonate, potassium citrate, sodium cocoyl glutamate, tetrasodium pyrophosphate, cocamidopropyl betaine, cocos nucifera (coconut) oil, stevia rebaudiana leaf extract.

how to use

brush. smile often. repeat.

apply to your fave bristles and brush like a boss. black paste may be messy so please spit responsibly. 

How to use

complete your routine